General Business and Finance Blog

This article discusses various internet marketing techniques that are very powerful and can be used in just about any industry to increase ones online marketing effectiveness. These methods can help one demonstrate their expertise in a certain niche by providing relevant information to one’s target market. All of these methods can provide back links to your website, or landing page, that not only directs consumers to one’s website but also helps with search engine rankings as well.

Reaching Targeted Traffic Through Article Posts

By submitting relevant and accurate articles, one can help to establish their business online as a credible source of valuable information while also driving targeted traffic (customers or clients) to their main websites. Article writing, in a sense, helps to reinforce a brand. Articles typically run about 350-700 words in length and can be posted to article websites such as Ezine, Articlecube, Articlegarden and others that produce high ranking search engine search results. Article marketing is a very effective marketing strategy if done correctly.

Incorporating Multimedia Video into a Marketing Strategy

Various video site profiles can be established for an internet marketing campaign or business such as a YouTube channel, and submissions to Revver, BoFunk, Kewego, Video.yahoo and Metacafe should also be considered. These videos should be “Tagged” with Keywords that will ensure that people that are searching for specific information using search engines (i.e. Google, Yahoo, Bing) will find the videos for ones business.

Benefits of Having a Blog for Internet Marketing Campaigns

Blogs are a great way to communicate, as long as there are frequent communications being issued. A Blog can allow you to provide subject matter expertise in your businesses’ niche in an informal manner. Anything less than once a week will typically result in stale information and decreased user interest. Blog entries can also post directly to Social Media sites such as Twitter and Facebook. Blog sites that are recommended for anyone looking to start using this technique are WordPress, Blogger, and Squidoo.

Social Media as a Powerful Tool for Small Businesses

Social Media presents another rapidly growing media to reach a target market. Social Media sites such as Facebook, Twitter and LinkedIn are typically must haves in any internet campaign. Setting up multiple sites for one’s business or marketing strategy allows for reaching a large audience based on their specific demographics and interests as well as their social media site preference. For example, some people use Twitter more than Facebook and vice versa, while many professionals use LinkedIn.

One great feature within social media that can be used as a simple marketing tool is the option to link all of these accounts together. For example a public relations announcement for ones business is ready to be posted. An individual can post the news to the business Facebook page, that information will then automatically be posted to Twitter and then LinkedIn. This not only saves time but helps to maximize exposure as well.

Regardless of what strategies one uses for their small business, just remember that quality content is key to provide your target audience with relevant information. This will position a business as experts in the particular niche as well as a trusted source.

In today’s business world, no one achieves results without proper market research. Every sector of every market is crammed with competing businesses, all trying to get some kind of advantage over the other businesses working in the same area. Tailored research into a market is the only way to claw a little extra ground for a company – a space in which it is able to start attracting customers that may otherwise have visited the sites or services owned and sold by similar enterprises.

The basic unit of marketing research is the individual consumer – a group of which, or whom, are referred to as the marketing demographic for the product or service in question. Basically, what market research does is to work out what kind of person, or kinds of people, are most likely to be interested in a particular type of product – and then direct advertising campaigns and actual marketing efforts towards attracting those people. The logic is simple and very effective – indeed, marketing research has been formally conducted with a great deal of success since the 1920s, when radio advertisers first found that the products they were selling sold better when their adverts were placed on stations that targeted the same audience as the product.

What happens is this. A market research company takes a product and brings it to the marketplace as a whole, whereupon it gathers significant amounts of data regarding people’s reactions to that product. Once enough data has been amassed, the successful demographics for the product become clear. So a product that reacts very well with teenage girls develops a demographic in the teenage girl sector of the market, and its advertising campaigns are conducted accordingly. There’s no sense in marketing multi coloured flexible hair curlers to balding middle aged men.

There’s a fairly technical side stroke of market research that can result in some surprising sales leads, too. If a product is hoping to sell to a particular market, and the research done by a marketing investigation company reveals that the target demographic is not interested, while another demographic is, the product is modified to appeal to its target audience. Or it may be altered to appeal to the new market, dependent on the nature of the research results.

The logic behind researching markets applies on all levels, to all products and services. Companies that own websites (which, these days, is pretty much all companies) are involved in market research every time they try to source the right keywords for selling their stuff. A keyword is heavily targeted towards a particular demographic – the more targeted the better, in fact, as very specific keywords tend to deliver much higher sales results because they come under fire from less competition.

In the modern business world, this tactic of defining market areas with less competition is one of the highest goals of good marketing research. There is, past a certain point, very little sense in trying to sell something into an over saturated market area. So really good market research will try to identify areas where a demographic can be refined to make a product or service particularly appeal to it.

Researching markets is one of the most productive ways a company can possibly increase its sales. Without it, in this day and age, it may die.

Trying to find the best affiliate marketing training? With hundreds of marketers trying to sell you the course of the week, you’re probably questioning which method actually works. They usually give away free information and all you have to do is use their form to sign up to get access. You do what they ask and find that the free information they provided is nothing more than a 20 page sales letter that offers no real value. Then it only gets worse, you are now on a mailing list with offers flooding your inbox daily telling you how you can learn all these “fantastic” techniques that will pour thousands into your bank account. Ever heard this before?

Once you bypass all these marketing theatrics, it becomes clear that affiliate marketing is a business just like any other and to succeed you will need to put effort and time into it just as you would with any traditional brick and mortar business. However, there really is unlimited earning potential in internet marketing.

The useful to effective affiliate marketing training is step by step training with support in the event you hit a rough spot. One of the best ways to get support and answers to your questions is to participate in a program that offers interactivity amongst its members. This marketing think tank offers an exchange of ideas and solutions with many people seeing benefits.

Another important area of value is tools. Many affiliate marketing training programs will offer instructions, but no tools. Most people are disappointed to find that once they have purchased a training program, they now have purchase various software packages to follow the course.

If you buy membership into a website that offers these tools, you might pay some more up front, but you’re saving a lot of money in the long run by having all the tools you need in one place.

One of the most important points that a lot of affiliate marketing training courses try to sell you on is that you can make thousands over night and you can do it on autopilot. This is simply false and any course promising instant riches is being misleading bordering on fraudulent. They are not giving you the whole story while giving you just enough information to think you’re just one step away from the life you’ve always dreamed of. So that you can achieve that dream, you buy one more of their products. This endless cycle not only drains your bank account, but your desire and self confidence to continue.

When you choose to buy affiliate marketing training, do your research and be certain that any package you buy includes support, tools, and instructions you need to be sure that your online business will be successful.

First step: identify your niche market

One of the biggest problems that are frequently being seen is that many people try to start creating a website without really understanding how the internet works. A crucial step which is often ignored or overlooked by beginners is market and niche research.

In this article I will be looking at a number of important concepts relating to market and niches. This includes:

What is an online market?
What is a niche and how does it relate to a market?

When you initially begin exploring the online marketing word, you will frequently hear people discussing various online markets. The correct definition of a market is a group of people who have a common interest in a specific topic or activity. To facilitate communication between the members, this group will often use their own specific phrases and terminology.

Markets

The most effective way to “grasp” the concept of a market is to take a look at a concrete example:

The “gardening market” is made up of people who have an interest in things related to gardens. Some examples of the jargon used by members of this market are: pollination, tap root, damping off, drop spreader, fastigiated, etc. Unless you have an interest in this subject these words will not resonate with you.

Once you understand the basic concept that a market is an online community with its own vocabulary and terminology, you will swiftly come to realise that there are hundreds and may be thousands of markets waiting to be discovered.

Niches

Inside each individual market, there are numerous niches. A niche is a distinct segment of a market.

What is the difference between a market and a niche?

To follow up with the previous example, members of the gardening market might be interested in the following:

growing flowers
landscaping
tree surgeon
vegetable gardening
gardening supplies, etc.

Every single one of the above topics is actually a niche that could be a specialized interest to members of the gardening market.

Niche marketing is therefore identifying a segment of a market and then developing a solution for the needs of that segment.

Micro niches

Microniches are niches within niches. For example, within the “vegetable gardening” niche a microniche might be “vegetable gardening without pesticides” or “growing winter flowers” within the “growing flowers” niche.

The key reason why we search for microniches is that they generally tend to have significantly less competition, which in turns makes it easier to obtain better search rankings in Google.

Click the link here to receive more advice and get your free Video course: Create Your Own Website – The Entire Process.

The biggest error that most newcomers to internet marketing make is to find their product first and then seek a market for it. They devote a lot of time looking for new undiscovered niches. This is actually the wrong way to go about it and unfortunately is a waste of both time and energy, particularly when you are just starting out. It should actually be the reverse.

The most effective method is to find first a market that you want to focus on and secondly find a product for this market.

WHAT EXACTLY IS A NICHE?

It is a terminology frequently utilize by web marketers and it is defined as being a unique group of individuals who are searching the internet for an answer to a specific query or problem. Basically it is a particular section of a market.

Unfortunately beginners devote considerable time and effort trying to find brand new and undiscovered niches. There are even some online products promising to show you “how to find an untapped niche”. Please don’t even think about doing this! Only once you get more established and understand a lot more about internet marketing that you can then contemplate experimenting with more diverse niches but certainly not as a newbie.

When trying to find a niche, you can first determine an “overall market” and then extract a particular section of that market. You will then create a website around this specific segment of the market.

There are three major markets that are widely prominent and have a huge amount of individuals eager to purchase their products and services.

The truth is that you could spend your entire online career within these 3 markets and never have to worry about finding a small untapped niche. In essence it is the basic law of supply and demand. If you can find what people are searching for and you can then supply it you will be in business for ever. So why make it difficult on yourself?

The big 3 markets are:

Health
Lifestyle
Wealth

Those huge markets have tons of niches and can be broken down further as follow

1) Health

Increase energy, Loose weight, Diet, healthy eating, skincare, medical procedures, quit smoking, headache relief, children’s health, hair loss…

2) Lifestyle

Mind body and spirit, dating, personal development, computer games, how to sell your house, online study courses, self improvement, pets, relationship advice, spirituality, pets, motivational, DIY, divorce, etc.

3) Wealth

Work from home, Internet Marketing, debt relief, government grants, online trading, credit card, start your own business, mortgages, business opportunities…

Now scrutinize closely the niches found in these 3 markets. Is there any subject that you are passionate about, excites you or that you are already family with? Choosing a subject that you like is extremely important as it will help to keep you motivated.

Once you have found your particular niche you can then build your website around it. Remember you only need to do well at one niche to have a successful online business.

WHERE TO FIND PRODUCTS

The next step once you have selected your specialized niche market is to search for a product to market to it. There are thousand of online websites showcasing tons of products.

Among the most popular are: Commission junction, Sharesale, ClickBank (biggest place for digital product), Clixgalore, HD publishing, Market health.

Additionally, what I personally did when I wanted to make my own website was to do a through Google search on products in my particular area of interest in order to find out what products people were promoting.

Click the link below to get more top internet marketing strategies today.

Ever wished to market your products and services without shelling out a fortune on devising marketing strategies and target plans? Modo Marketing Ltd could well be your solution. Catering to a bevy of industries and business lines including Telecommunications, Charities and the Leisure and Hospitality industry among others is a one stop destination for all your marketing needs. From its humble beginnings as a small marketing company in Glasgow. Modo Marketing has indeed come a full circle with an impressive clientèle and customer base to its credit.

With a sound track record and thorough expertise in the marketing field in both national and international level, Modo offers customized marketing solutions to small and medium companies. Modo Marketing Ltd makes the best use of various marketing tools like B2B, events and B 2 C to target the consumers. An array of measuring tools are used to calculate how effective the various promotional mechanisms of the direct marketing mix are and accordingly changes are made in the marketing strategies to ensure the maximum result .

Modo Marketing Ltd knows that no two customers are alike nor are the marketing solutions. This customized approach is what makes it a cut above the rest of the players in the field, which offer common – one size fits all marketing solutions, which might fail to hit the target many times. We can help you to churn your target customer base to get the best possible results in the shortest possible time. With more customers being added on to its client list by the day, Modo has registered a commendable growth and is planning to span its wings to other unexplored areas of business lines and to expand its operations. With a team of self motivated professional in the realm of affairs, Modo makes no compromises in quality and this is what makes it a wizard among direct marketing companies

Magnum Marketing Ltd is a company that gives a lot of thought on how to satisfy their clients in the best way possible. The company clearly knows that the bottom line of every company that approaches them is to increase their market share, sell more of their products and services in an effort to raise revenue and also to ensure their long-term survival in the competitive market scenario. And so while working on keeping up to their clients’ expectations, Magnum Marketing Ltd also understood the fact that to make profits for their clients what must be ultimately done is to come up with a strategy that would help increase the profitability and sales to an amount higher than the amount that they spend on the implementation and designing of the strategy.

By including all forms of direct marketing which include trade shows, corporate events, residential marketing and business to business, telesales and direct mail distribution, Magnum Marketing has worked with great energy, putting to use all the advantages that direct marketing offers. Talking to prospective customers of their clients on a face to face basis, explaining the benefits, answering questions and getting the customer involved Magnum Marketing Ltd does stand ahead of other companies in the league.

While developing marketing solutions for clients, the company realised that the best way to get their clients’ products and services to the prospective customers is to provide exposure, create an impact and generate a return on investment. And this has helped the company in a great way to deliver flexible, proactive and measurable results, the most important aspect that clients consider in delivering them a return on the investment.

Magnum Marketing Ltd always believes in delivering direct marketing campaigns that are creative and worthy enough to remain in the minds of prospective customers for long. They know that first impressions are the best to acquire more customers.

How can you accomplish your online branding goals as efficiently as possible?

Social Media Marketing (SMM) has become a popular alternative for online business branding. Companies don’t think of social sites (i.e. Twitter, Facebook, Myspace, Linkedin) as “websites for kids”. They are valuable Internet marketing and networking resources for business. On the other hand, there are 4 major issues involved with diving into SMM without the proper knowledge and strategies. These can “make” or “break” your success in social media marketing:

GETTING STARTED IN SOCIAL MEDIA MARKETING

Make wise choices from the beginning and move forward with a “plan of action”!

Prior to getting started in social media marketing, you need to nip the urge to join every single social site on Google. It does not hurt to have a presence everywhere on the Internet, though there is no advantage in wasting time setting up a social account that is not used. The site owner may delete it – OR – it will get outdated and look unprofessional. Plus, there is no way that you can “work” them all unless you have a team to help you. You will still want to be discerning and make a “plan of action”. You need this to properly brand your business through social media marketing. You also need this “plan of action” in order to “position” your company correctly from the beginning. This concept holds true in Internet marketing in general. 

PROPER SET UP

Meet your social market where they work and play on the Internet!

You need to learn how to “set up” and “position” your company with the “best” social networks and websites. Some initial positioning details to consider: (a) determining which are the “best social sites” for your niche and interests, (d) choosing the right user name for your individual profile links, (c) choosing the most attractive profile information and media to share, (d) developing a knack for filtering activity according to what is appropriate at a particular social site, (e) establishing a time schedule that permits working as many networks as possible, (f) choosing the best initial connections … and so on. 

Keep in mind that “Account Settings”, network protocol, niche and viral marketing all go hand in hand throughout time. 

Additionally, some social sites have a more playful environment than others; even those with a professional focus. You need to select websites that not only fit your company’s focus, but also the personal interests of the individual(s) that will “work” the social media marketing process for you. Note: Don’t let the “playful” networks defer you. One of the goals of social media marketing is to reach your target markets where they work and “play” on the Internet. 

IMPLEMENTATION: WHAT TO DO & WHAT NOT TO DO

Don’t just “wing it”; move prepared to market effectively for your business.

Your activity should include a predefined social media optimization (SMO) strategy. This SMO is a combination of search engine optimization (SEO) and social media marketing (SMM). It expedites the professional results that you require for your business. It is easy to assume that SMM is simply setting up social networks and marketing. Although this is part of the process, social networking is not all that is involved in social media marketing. It is suggested that you have a website and a blog. You need to search engine optimize any personal resources prior to SMM. You need a second set of keywords that do not conflict with your personal virtual properties, though compliment your efforts. 
Content is key to this offsite marketing process, therefore blogs, articles, comments, discussions, images, videos, link … everything SMM needs to correspond with the SEO. 

There is a fine line to what is considered advertising and marketing; spam or valid content. Some social sites are flexible and others are not. You need to move into a virtual realm with a professional plan of action and work the network according to the infrastructure provided, though with intent to produce rapid conversions.

TESTING, TRACKING & REFINING

You will need to test, tread, track and refine before you can run with a strategy.

As with an offline business plan, your online branding strategy will need “tweaked” and updated for the following reasons:

(a) The Internet is constantly changing, you will need to update accordingly.

(b) Search engine rankings, blog / website traffic and subscribers mean absolutely nothing if you are not able to convert this activity into sales.

You cannot move forward if your plan of action is not working for you. 

PRIORITIZING TASKS: MONEY & TIME MANAGEMENT

As the old saying goes, “time is money” …

If you get one major point from this article, prioritizing “time” and “money” is what you should remember. Internet marketing is not easy for most; especially when you are merging into unfamiliar arenas. Time and money are the “double edge sword”. Handling your own online branding is only time and cost effective if it is making you money. The reality is that you will not drive conversions nor make money at first because it takes time to learn Internet Marketing. This is time that busy professionals do not have, therefore you either have to put in the extra hours or hire an expert to do the work for you. If you choose to do your own search engine optimization and social media marketing, then you need to prioritize whether the bulk of your activity is on the Learning, Researching or the Implementation (Content, SEO, SMM) at any given time. The advantage is that you can adjust this as needed. 
Regardless, a proper online branding strategy will include both the technical and social, therefore they are all one in the same, time consuming, process.

Online business branding and social networking appear to be easy, on the surface, though not a simple process. There are defined strategies that should include both search engine optimization (SEO) and social media marketing (SMM) in order to create a process called social media optimization (SMO). This SMO is actually the online marketing that you want to do for your business. When done correctly, the SMO will produce immediate responses that are easy to track, increase sales and creates a popularity that contributes to fast branding success. You can change the sales / marketing conversions for your business within a few days or gradually “divide and conquer” your competitive online business arena. In other words, your business can market as aggressively or conservatively as needed. This is based on how your company is equipped to handle growth.

In this generation of Social Media Marketing and Search Engine Optimization, it is to your benefit to learn how to properly brand your business online or find someone that knows how to do this for you.

Bid adieu to all the brain storming marketing sessions and late night meetings to work out strategies to enhance your brand visibility and market share. Now you can devote your quality time in building up your business empire by delegating the marketing issue to the experts of Centurion. Set up as a small marketing company in Manchester, centurion has come a full circle when it became a trusted name in direct marketing. Catering to an array of clients including Telecommunication / Internet, Gas and Energy, Financial Services, Charities, Sports and Entertainment, Centurion Marketing Ltd caters to the customised marketing needs of the customers with ease. No two customers are alike nor are their marketing needs. in case you were wondering all these days, why your efforts to emulate your competitors marketing strategies, failed to take off. One of the fastest growing direct marketing companies win the UK, Centurion Marketing Ltd will help you to improve their brand visibility and to improve sales both in national and international markets.

Centurion is contracted to many clients including FTSE 100 and the premier High Street brands. Direct marketing is a cost effective option that enables you to cut off many marketing overheads without slackening the pace of your marketing activities. Bang on target and focused, direct marketing is fast and also offers the convenience of tracking the conversion rates on the spot, which in turn will allow you to fine tune your marketing strategies accordingly. Direct marketing has become a popular mode of marketing thanks to its greater accountability and efficacy. Once you’ve run a direct marketing campaign you can precisely measure the conversion rates and can plan , forecast and budget for the future and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaigns. The tailor made marketing packages of Centurion Marketing Leeds will help you to add an impetus to your marketing drive without getting embroiled in the marketing issues. Experience the benefits of smart and sensible marketing tactics of Centurion.

Anaya Consulting Group of AZ Partners with Milwaukees Castillo Consulting Services to form Aeutus Marketing

Aeutus Marketing puts emphasis on targeting small businesses and Spanish speaking business owners

PHOENIX, AZ, September 21, 2010 – Former bank employees and now business partners, Christopher M. Castillo and Alexander B. Anaya, have recently teamed up to form Aeutus Marketing headquartered in Phoenix Arizona. The pair met four years ago when they both worked for M&I Bank. Christopher Castillo is from Milwaukee, WI and worked for M&Is; Corporate Marketing Division and met Alex Anaya while visiting Phoenix to conduct Marketing Training for M&Is; Business and Commercial Bankers. Castillo was impressed with the Phoenix area and eventually left M&I in early 2009 to focus on his business, Castillo Consulting Services, that has been assisting small business owners with Marketing and Public Relations support for over five years.

Castillo moved to Arizona in early 2010 and brings over 17 years experience in Marketing, Internet Services, Public Relations and Communications. He is now the CEO of Aeutus Marketing and holds his BBA, MBA and has received various awards for helping the community and volunteering his services to assist aspiring entrepreneurs.

Alex Anaya, Aeutus Marketing COO, also recently left a banking career at M&I Bank after working there over six years. Anaya states “One of the numerous benefits of working for M&I bank of Arizona was that I was able to meet many business owners, however I soon learned that the services that I provided wasnt enough to help them become more profitable. Many of them knew about their particular industry, however most of them did not know how to properly market themselves and target a certain niche.” Anaya continued “I would also get many Hispanic business owners approaching me because many of them only spoke Spanish and did not have a clear understanding on how to start a business in the U.S.” Working for a very conservative bank, he was limited to the knowledge that he could share and started getting requests from some of these clients to assist them with such things as helping them with the basics to get a business started and for Marketing and Advertising assistance. In 2009, he created Anaya Consulting Group to assist people with starting business entities as well as with Marketing and Social Media support.

Christopher Castillo and Alex Anaya both understand the importance of reaching out to the public in order to increase market share, as that is always the goal for all financial institutions. Aeutus Marketing will focus on assisting small and medium size business and currently has a small staff. One of the primary focuses of Aeutus Marketing is being an advocate to assisting Latino owned businesses.

Anaya comes from a family of entrepreneurs who have migrated to the U.S. to live the American dream of running their own enterprises. Christopher Castillo also has a background in assisting Hispanic owned businesses. Castillo previously worked as a Technical Assistant at the Univeristy of Wisconsin-Milwaukee (UWM) for nearly four years in a bilingual entrepreneurial course geared toward helping people create business plans regardless of their English proficiency. He is also a founding board member of Milwaukees Latino Entrepreneurial Network (LEN) that started in 2005 with nine members and now has over 200. He helped LEN become nationally recognized, and awarded, by the U.S. Hispanic Chamber of Commerce for the past two years.

Castillo has a long history of helping business owners with business plan creation and with his passion, Marketing. In 2006, he was the United States Congress Certificate of Special Congressional Recognition recipient, in recognition of outstanding and invaluable services to the community. He was also the 2009 Multicultural Entrepreneurial Institute (MEI) Volunteer of the Year Award recipient as well as the Wisconsin 2008 Small Business Administration (SBA) Minority Business Champion, Nominee and Runner-up. In 2006 he recieved the Community Service Award for the dedication, commitment and service to entrepreneurs and business owners of the Greater Milwaukee Area, presented by El Centro Empresarial and UWM. In addition, Christopher is an active board member at his alamater, University Of Wisconsin-Whitewater (UWW), for their Business School’s Minority Business Program. Castillo also has a passion for helping youth with their business aspirations as well. For the past four years, he has volunteer at the Bilingual Entrepreneurship Summer Training (BEST) Youth Camp sponsored by The Latino Entrepreneurial Network, Milwaukee, WI.

One of the areas that Alex Anaya is very passionate about is to stimulate the growth of minority owned businesses, as many truly do not understand the benefits of marketing their products or services appropriately. As a Business Management graduate from the University of Phoenix, he is prepared to take his knowledge and experience to the next level of becoming active with in the community and assisting minority owned enterprises in reaching their aspirations.

About Castillo Consulting Services, LLC
Castillo Consulting Services, LLC was started by Christopher M. Castillo in 2007 to assist small business with services such as Marketing and Business Plan Creation, Internet Marketing, Public Relations and Intellectual Property and is located in Milwaukee, WI and Phoenix, AZ. Christopher M. Castillo has over 17 years experience in Marketing, Internet Services, Public Relations and Communications. He holds his MBA and BBA and has received various awards for helping the community and volunteering his services to assist aspiring entrepreneurs. In 2009, he decided to take his company’s offering online by filming various videos to share his knowledge with friends, family and you. Please visit Christopher’s sites:
HomeMarketingGuru.com, CastilloConsultingServices.com and ChristopherMCastillo.com

About Anaya Consulting Group
Anaya Consulting Group was originally established by Alexander B Anaya in 2009 to support local Phoenix minority owned businesses with legal entities registrations, English and Spanish translations, financial assistance, Marketing and internet establishment. Anaya has over 13 years of experience in retail sales, Spanish Marketing and posseses a strong financial acumen. He holds a BS in Business Management and is currently pursuing a dual MBA in Green Energy Management and Marketing. Alexander is very involved in the community. For the past three years, he has coached youth sports at the Phoenix Boys & Girls Club. Additionally, hes an outdoorsman who is part of the public land coalition that maintains public use of lands for others.

About Aeutus Marketing
Aeutus Marketing, LLC was started by Christopher M. Castillo and Alexander B. Anaya in 2010 focusing on providing small businesses in the Phoenix Metro area with Marketing, Advertising and Public Relations support in both English and Spanish. Aeutus Marketing CEO, Christopher M. Castillo comes to Arizona from Milwaukee, WI and has over 17 years experience in Marketing, Internet Services, Public Relations and Communications. Alexander B. Anaya, Aeutus Marketing COO, has over 13 years of experience in retail sales, Spanish Marketing and posses a strong financial acumen. Aeutus Marketing specializes in strategic planning, design and implementation of Marketing campaigns with an emphasis on internet and new media.  For more information, please visit AeutusMarketing.com