General Business and Finance Blog

Franchise consulting is a new specialization in the franchise industry wherein consultants offer up their expertise to both franchisors and potential franchisees so they can make decisions on how to best pursue their franchise investment.

For potential franchisors, a franchise consultant can help them evaluate whether their business is ready for franchising, and can explain the ins and outs of the franchise process as part of a team along with a franchise lawyer and accountant. They can also assist new franchisors in finding reliable buyers ready to make a franchise investment, learning about marketing and building up a successful brand, training new partners, and strengthening their overall franchising business.

For potential franchisees, a franchise consultant is a valuable resource on current industry information, and can help with the initial legwork when it comes to choosing the best company to suit your franchise investment needs. They will have access to information on hundreds of available franchise businesses, and will have already weeded out the troubled organizations and any risky endeavors before you begin your search for a franchise. They can then work to match you with a franchisor with whom you will have increased potential for success, and help guide you through the franchise investment process from initial meetings to the signing of the franchise contract. In addition, they can give you information on the probability of being awarded a specific franchise opportunity, and give to increase your chances of acceptance.

With so much industry experience, franchise consultants should also know the right questions to ask any potential business partner, and they are well versed in the terminology used within the industry. Moreover, because of their knowledge of franchising standards, they may be able to get you a better deal for your franchise investment dollar during your contract negotiation than if you tried to go it alone.

When seeking a franchise consultant, check for industry experience and recommendations from other franchise executives. You may also wish to consult with your franchise attorney who may have recommendations of franchise consultants they have worked with in the past.

Anaya Consulting Group of AZ Partners with Milwaukees Castillo Consulting Services to form Aeutus Marketing

Aeutus Marketing puts emphasis on targeting small businesses and Spanish speaking business owners

PHOENIX, AZ, September 21, 2010 – Former bank employees and now business partners, Christopher M. Castillo and Alexander B. Anaya, have recently teamed up to form Aeutus Marketing headquartered in Phoenix Arizona. The pair met four years ago when they both worked for M&I Bank. Christopher Castillo is from Milwaukee, WI and worked for M&Is; Corporate Marketing Division and met Alex Anaya while visiting Phoenix to conduct Marketing Training for M&Is; Business and Commercial Bankers. Castillo was impressed with the Phoenix area and eventually left M&I in early 2009 to focus on his business, Castillo Consulting Services, that has been assisting small business owners with Marketing and Public Relations support for over five years.

Castillo moved to Arizona in early 2010 and brings over 17 years experience in Marketing, Internet Services, Public Relations and Communications. He is now the CEO of Aeutus Marketing and holds his BBA, MBA and has received various awards for helping the community and volunteering his services to assist aspiring entrepreneurs.

Alex Anaya, Aeutus Marketing COO, also recently left a banking career at M&I Bank after working there over six years. Anaya states “One of the numerous benefits of working for M&I bank of Arizona was that I was able to meet many business owners, however I soon learned that the services that I provided wasnt enough to help them become more profitable. Many of them knew about their particular industry, however most of them did not know how to properly market themselves and target a certain niche.” Anaya continued “I would also get many Hispanic business owners approaching me because many of them only spoke Spanish and did not have a clear understanding on how to start a business in the U.S.” Working for a very conservative bank, he was limited to the knowledge that he could share and started getting requests from some of these clients to assist them with such things as helping them with the basics to get a business started and for Marketing and Advertising assistance. In 2009, he created Anaya Consulting Group to assist people with starting business entities as well as with Marketing and Social Media support.

Christopher Castillo and Alex Anaya both understand the importance of reaching out to the public in order to increase market share, as that is always the goal for all financial institutions. Aeutus Marketing will focus on assisting small and medium size business and currently has a small staff. One of the primary focuses of Aeutus Marketing is being an advocate to assisting Latino owned businesses.

Anaya comes from a family of entrepreneurs who have migrated to the U.S. to live the American dream of running their own enterprises. Christopher Castillo also has a background in assisting Hispanic owned businesses. Castillo previously worked as a Technical Assistant at the Univeristy of Wisconsin-Milwaukee (UWM) for nearly four years in a bilingual entrepreneurial course geared toward helping people create business plans regardless of their English proficiency. He is also a founding board member of Milwaukees Latino Entrepreneurial Network (LEN) that started in 2005 with nine members and now has over 200. He helped LEN become nationally recognized, and awarded, by the U.S. Hispanic Chamber of Commerce for the past two years.

Castillo has a long history of helping business owners with business plan creation and with his passion, Marketing. In 2006, he was the United States Congress Certificate of Special Congressional Recognition recipient, in recognition of outstanding and invaluable services to the community. He was also the 2009 Multicultural Entrepreneurial Institute (MEI) Volunteer of the Year Award recipient as well as the Wisconsin 2008 Small Business Administration (SBA) Minority Business Champion, Nominee and Runner-up. In 2006 he recieved the Community Service Award for the dedication, commitment and service to entrepreneurs and business owners of the Greater Milwaukee Area, presented by El Centro Empresarial and UWM. In addition, Christopher is an active board member at his alamater, University Of Wisconsin-Whitewater (UWW), for their Business School’s Minority Business Program. Castillo also has a passion for helping youth with their business aspirations as well. For the past four years, he has volunteer at the Bilingual Entrepreneurship Summer Training (BEST) Youth Camp sponsored by The Latino Entrepreneurial Network, Milwaukee, WI.

One of the areas that Alex Anaya is very passionate about is to stimulate the growth of minority owned businesses, as many truly do not understand the benefits of marketing their products or services appropriately. As a Business Management graduate from the University of Phoenix, he is prepared to take his knowledge and experience to the next level of becoming active with in the community and assisting minority owned enterprises in reaching their aspirations.

About Castillo Consulting Services, LLC
Castillo Consulting Services, LLC was started by Christopher M. Castillo in 2007 to assist small business with services such as Marketing and Business Plan Creation, Internet Marketing, Public Relations and Intellectual Property and is located in Milwaukee, WI and Phoenix, AZ. Christopher M. Castillo has over 17 years experience in Marketing, Internet Services, Public Relations and Communications. He holds his MBA and BBA and has received various awards for helping the community and volunteering his services to assist aspiring entrepreneurs. In 2009, he decided to take his company’s offering online by filming various videos to share his knowledge with friends, family and you. Please visit Christopher’s sites:
HomeMarketingGuru.com, CastilloConsultingServices.com and ChristopherMCastillo.com

About Anaya Consulting Group
Anaya Consulting Group was originally established by Alexander B Anaya in 2009 to support local Phoenix minority owned businesses with legal entities registrations, English and Spanish translations, financial assistance, Marketing and internet establishment. Anaya has over 13 years of experience in retail sales, Spanish Marketing and posseses a strong financial acumen. He holds a BS in Business Management and is currently pursuing a dual MBA in Green Energy Management and Marketing. Alexander is very involved in the community. For the past three years, he has coached youth sports at the Phoenix Boys & Girls Club. Additionally, hes an outdoorsman who is part of the public land coalition that maintains public use of lands for others.

About Aeutus Marketing
Aeutus Marketing, LLC was started by Christopher M. Castillo and Alexander B. Anaya in 2010 focusing on providing small businesses in the Phoenix Metro area with Marketing, Advertising and Public Relations support in both English and Spanish. Aeutus Marketing CEO, Christopher M. Castillo comes to Arizona from Milwaukee, WI and has over 17 years experience in Marketing, Internet Services, Public Relations and Communications. Alexander B. Anaya, Aeutus Marketing COO, has over 13 years of experience in retail sales, Spanish Marketing and posses a strong financial acumen. Aeutus Marketing specializes in strategic planning, design and implementation of Marketing campaigns with an emphasis on internet and new media.  For more information, please visit AeutusMarketing.com

Wonder why the global market for business is on the rise, despite the world being hit hard by recession? In fact, what the business coaches have predicted is that they are looking forward to 2009 for being the year for profits. Enroll for the Business Coaching Course at the Institute for Business Growth. This is a training course that has been propagated by Andrew Neitlich. He has been one of the people to foresee that business owners would keep on investing in the executive level coaching through the time of a recession? As far as the Business Coaching Course is concerned, entrepreneurs know it well that it is best to approach concrete and sensible advice is worth time and money in the event of a crisis.

What In Case of a Slouch?

The fact remains, in case there is an economic slowdown, you have as much a chance to grab a reconnection with your business in terms of the following:

Enjoy rapport with clients Create original and innovative product offerings Position businesses for success in the hub of an expected economic resurgence

This is the year of back surging, as new and small businesses are increasingly going to turn towards the bigwigs for support and recovery. This is something that’s going to make them face the tough times, should they singe ahead in the long run.

Accounting for the Popularity of the Business Coaches

The Institute for Business Growth or IBG as it is known proffers a varied range of services for their customers and clients who span all over the globe. This is why they are so popular:

Traditional Business Coaching: The Business Coaching Course at the Institute for Business Growth provides one-to-one or group discussions which center on demonstrating to business leaders as to how to help their businesses grow. In addition to that, it also helps improve the performance of the key players and make sure they are all the more effectual, irrespective of the fact as to where the economy stands presently.

Specialized Consulting Solutions: The center has been constructed with an aim to focus on the constraints of and issues relating to revenue and profit.

Group Training Programs: This is a course taken up at Institute for Business Growth in order to prove to business leaders on how to perk up their bottom line performance at the same time concentrating on particular high end solutions for the common problems that clients are faced with so as to help the owners of the businesses obtain a reconnection to fill them with a passion for carrying on their business.

Moderated Leadership Circles: This Business Coaching Course helps bring together business leaders and experts to help them share their successes as well as challenges in a non competitive and private ambience.

Proprietary information products: Are you looking for a Business Coaching Course that concentrates on itinerary based solutions for common client problems? If yes, this is something you should definitely look into.

Specialized Consulting Solutions: This one helps generate control with the help of putting to task a whole team of certified trainers to make them dictate a certain market or business niche.