General Business and Finance Blog

Finding new ideas dental marketing is a hot topic in the dental industry today. In fact, “new ideas” dental marketing, is one of the top dental searches made on the Internet. But is it really new idea? The hobby website is considered the most likely new “idea” to hit the dentistry, but when you really look at what a website does, is it really new. I ‘ll care to the point that a dental website is new media, but hardly a new idea. In fact, many dentists have rushed to put all your old information in the brochure to a Web site. This is about as far as anyone can get back. Dental spas have been and remain a growing trend in the dental industry, and although a small percentage of dentists are doing this, there have been many dental practices in the past that have added services to your menu. In a dental spa, you can add spa-like services, but in the era of the overall dental market, the addition of additional services is not new. Having a hygienist, or adding services to orthodontic practice is the same thing. Take it to credit payments … has been happening since the beginning of time. Putting a mark on something like DentalCredit have, it does again. I ‘m not saying there is nothing new in the dental market, but the 99% of new dental marketing ideas out there, are simply modifications of old ideas. The point is, there are three constants in marketing: 1. Market: With whom you are speaking. This could be your neighborhood, current patients, or even a breakdown of demographics, or geographics.2. Message: This is what you are saying. Is your message about a charity you support, you have a special offer, or even a staff member who just had a baby.3. Means: This is how you present your message to your market. This includes email, website, newsletters, television, postcards, radio, etc … when it comes to new dental marketing ideas, so there is hardly anything that is new. There are new media that comes along. You can and should always submit new messages, and of course, new markets are emerging daily. There is nothing wrong with taking something that someone else has done, and changing one of the above and making it their own. Tailoring a message to various media, or hitting a different market are just as new as reinventing the Internet. In his own practice, you need to consider taking a successful marketing message and adapt to many new ways as possible. Putting the correct wording of a card on your website, or making his announcement helpful for Yellow Pages, and turning it into an insert of the newspaper. This is how truly successful practices manage their dental marketing. His newsletter is sent in the dental impression, and after adapting to a blog. Their Yellow Pages ad becomes a postcard. This way, you stack your ideas into a functionally huge conglomerate of new methods of attracting patients using “new to you” message, markets, and media. Your brand of dental practice does not only look more consistent this way, but you no longer need to test and try the “new” things. Find a strong message, and adapt it to each market and means that you can.

Website content

A great way to get clients is to get out and meet people in your community. If you pick something you love doing, your energy tends to be higher and people will be attracted to that as well.

To effectively promote your business in your community you’ll also want to pick something that your potential clients will be interested in doing.

Here’s some massage marketing ideas that could work for you:

Sponsor A Block Business Party

Find other local businesses in your area and all get together to arrange a block party, then make sure your business cards and other material are readily available.

One of the most effective massage marketing ideas is to do a “prize draw” where everyone enters their information for the chance to win a massage from you.

You then have a list of interested potential clients to market to.

Give Free Talks

One of the least used but most powerful massage marketing ideas is to give a free talk at your local library about the benefits of massage and teach people some relaxation exercises.

If you’ve specialized, this will be even more effective as the benefits will apply to everyone in your target market.

You can then hand out your business cards at the end or pass around a list for people to sign up to get more information.

Write Articles For Your Local Paper

If you can get a regular monthly column, so much the better, otherwise try to tie what you do to what’s currently going on in the news.

Papers are always looking for good content and writing articles or a column for them will give you a lot of credibility among their readers.

Provided your potential clients read your local paper, either of these massage marketing ideas, will give you some valuable free publicity.

Joint Ventures

Putting together a joint venture with some of your local health and fitness clubs is another one of the uncommon massage marketing ideas that produce great results.

You can offer them a great deal for their members and you’ll find new clients through it. You could do the same with any local health food stores too.

You’ll want to make sure you pick locally owned clubs and stores though, as they are more likely to be able to enter a joint venture with you.

The Ultimate Massage Marketing Idea

All of these massage marketing ideas will hopefully have got you thinking about what you want to do to promote your massage business.

To discover the easiest and most effective way to do this, simply request the free 7 Steps To Instant Clients program from Massage Marketing Made Easy.

By: Karen Dimmick

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