General Business and Finance Blog

Getting More Focused — It’s All About You
Jeanna Pool from Catalyst Creative writes a great ezine on marketing each month. In January she shared 5 Great Marketing Tips for 2006. Number 1 was “Stop Focusing on You”. She declares 2006 the year of the client and exhorts you to focus totally on your clients and their needs. I think she’s right on. And I think she’s completely wrong. Why right and wrong?
Because if you’ve been in business for awhile and have great products and great services and aren’t getting the results you want, you may be too focused on your clients and not focused enough on yourself. Last week, I encouraged your to revisit your vision of your business and ask yourself why you started your business in the first place. Now I want you to focus even more on what you want. What exactly do you want out of your business? Do you want more money? If so, how much? Write down a number. Do you want more flexible hours? If so, write out exactly the schedule you’d like. Do you want to change the world? If so, write out specifically how that would look.
Why all this focus on you? Because if you aren’t absolutely clear on what you want, how are you going to know if you are successful? How are you going help your clients if you aren’t taking care of yourself as well. Maybe you need to be making $150,000 a year to provide your family with the life that you wanted. You want to send your kids to college. You want to retire while you are still in active and in good health. Or maybe you want to just make an extra $20,000 a year working part-time while you take care of your children until they are in school. Or perhaps your goal is to make a million dollars a year and live a really incredible life. Defining this is very important. Why?
Because what you want will shape your business. It will determine who your customers are and how you will help them. If you want $5,000,000 in sales, your products and methods are going to be a whole lot different than if you want $50,000 in sales. If you want to work only afternoons, that is going to shape your business as well. If you want to sell your business and retire in five years, that’s going to affect your decisions as well. So right now, get out a paper and pen and get ready to write.
Did you get your pen and paper out? Answer the question, “What do I want out of my business?” Write in as much detail exactly what you want your business to give you. Be as specific as possible. Write as much as you can. Think income, lifestyle, schedule, partners, travel, location, employees. What exactly do you want? Throughout the week, add to this and revise it. Compare where you are right now to what you really want. How large is the gap? Next week, I’ll help you create a plan to narrow the gap with: Why Business Plans Don’t Work — How to Create an Effective Action Plan

When Sen. John McCain delivered the keynote address at the National Federation of Independent Business 2008 National Small Business Summit last month, he did much more than speak to several hundred interested small business owners. He pushed the concerns of a significant voting bloc to the forefront of the presidential campaigns. In fact, both Sens. McCain and Barack Obama have spent much time specifically addressing the No. 1 issue among small businesses — healthcare. And it’s about time.

Recognizing that healthcare costs have become unmanageable for many entrepreneurs, Sen. McCain said, if elected, his administration would introduce healthcare reform that would provide hardworking Americans more options and expand portability of coverage.

Sen. Obama, who was invited to speak at the Summit but did not attend, responded to Sen. McCain’s remarks by reiterating that small businesses need more options to access quality, affordable healthcare coverage. We also know both candidates recognize that implementing health information technology and addressing an inequitable tax structure should play a part in any comprehensive reform package.

Over the past few weeks, it’s been encouraging to see the candidates discuss the issues facing the small business, especially the rising cost of healthcare. But they — and all of our country’s leaders — must realize that entrepreneurs deserve more than just discussions. Because the truth is, these job creators, those on the front lines of the healthcare crisis, are the voters who will be electing the next president, and they are demanding the next administration and Congress implement real change that makes healthcare more affordable for working Americans.

According to a recent NFIB survey, 81 percent of small business owners and 52 percent of employees do not feel the presidential candidates are adequately addressing issues that are important to them, specifically healthcare. In fact, nearly three-quarters of those polled say fixing healthcare should be a top priority for the next president, and nearly 80 percent agree that “it is important to me to vote for a presidential candidate whose healthcare plan makes sense for small business.”

A similar survey showed that the small business community comprised 43 percent of U.S. registered voters and nearly 32 percent of the electorate on Super Tuesday. These numbers prove that small business is a powerful, motivated group in a position to demand substantial solutions to the healthcare crisis from their candidates.

Both candidates are focused on reforming our ailing healthcare system and have begun to recognize that small business must be considered in any proposed legislation. The National Small Business Summit may have ended, but small business’ commitment to achieving quality, affordable healthcare has not.

We’re at the beginning of long and productive discussions with both candidates to ensure the needs of small businesses remain at the forefront of the healthcare debate. Because we know that solutions to America’s healthcare crisis must start with small businesses, the backbone of the U.S. economy. When healthcare is fixed for small business, it will be fixed for America.

People who own and run small businesses may have been overlooked in the past. Not attracted to the big budgets and sophisticated requirements of big business, the security industry has not focused on providing small business security. Small businesses had to settle for inappropriate and overpriced security that resembled home security systems.
But there’s good news. Leading security industry manufacturers and providers are paying attention now. They’re beginning to understand that the unique needs of small business security require tailored security measures and systems.
Small business security does have one advantage. Needing smaller staff and experiencing less turnover than large businesses, small business’s risk for in-house theft is significantly less, reducing the need for inventory tracking and video monitoring for break rooms and storage areas. But small businesses still face serious risks for theft, vandalism, and violence.
Small business security needs are in many ways like those of corporations and individual homeowners. Common-sense security measures are important. Things like removing potential hiding places for would-be thieves by eliminating blind spots on building exteriors is a basic preventive measure. Lighting the building, inside and out, makes it possible for people outside the building to observe criminal activity at night and when the business is closed. Keeping entry points clear of obstructions and shadows is important to safety and security. Installing locks with security codes for individual employees prevents entry by unauthorized people.
Exterior lighting is not only important for security. It’s an important way to prevent injuries to customers and to prevent crimes against both customers and employees outside the building. Liability insurance is a significant expense, and good exterior lighting can qualify small businesses for discounts and insurance savings. So in a way, liability insurance is a good small business security measure.
Every year, small businesses lose billions of dollars to preventable theft and vandalism. Monitored commercial alarm systems are an inexpensive and effective way to protect your small business. They’re easy to install in less than a day, and they’re easy to operate. A good small business security system will include control panels, security keypads, glass break sensors, window and door contacts, motion detectors, and sirens. Systems can be hard-wired or wireless. They can include loud immediate alarms or silent alarms that alert law enforcement without interrupting ongoing business. They can have add-ons like fire alarms and video surveillance. You can get a back-up system to assure your small business security needs are covered at all times.
If you haven’t already done it, you should ask a security professional to inspect and assess your small business for vulnerabilities and ask for a proposal that addresses them. Inherently more vulnerable to financial losses, there’s no such thing as too much security for a small business. An expert in the field can help you identify your small business security needs and create a plan that both meets your budget and makes your small business more secure.
When shopping for a small business security system provider, there are a few basic ways to select the best one for your needs. First, you should always talk to more than one company. Three or four reputable vendors is a logical choice that produces competition and gives you a variety of ideas and options. They should be willing to come to your business for face-to-face meetings. Be sure to get the proposals and price estimates in writing, and make sure the proposals are complete, including monthly charges, set-up and installation fees, and warranties. Find out if they offer training for you and your staff. Once you’ve made a commitment, review the contract very carefully to make sure it includes all the options you discussed with them.
The small business security specialist can analyze your physical layout, your internal procedures, and your vulnerabilities to help you come up with a comprehensive plan.