| 8 September |
Keys To Selling Your Business In A Recession |
The conventional wisdom is that selling your business when in a recession is very difficult. The uncertainty associated with recessions make it very difficult for buyers to accurately value what a business is going to be worth. The worst thing for any type of business transaction or even the markets in general, is uncertainty. However, if buyers can come to terms what they do know, as well as feel comfortable with what they don’t know, there is still a good chance for success. Its only when buyers don’t know what they don’t know that things really become difficult. The key to selling your business when no one really knows where the economy is going to be headed is making sure that as many variables as possible are removed. It is really no different from what should be considered normal practice for anyone involved in the purchase or sale of a business, but buyers are significantly more cautious overall and they should be.
That being said, deals are still being done and businesses are still being bought and sold. The key is to recognize that the business climate has changed and that if someone really wants to sell their business, it’s definitely a buyers’ market. Flexibility and compromise are the words of the day, and the following 3 areas will likely involve the most discussion.
Price. This one is quite obvious. There are more sellers than there are buyers. With the baby boomers all getting close to retiring age, and potential business buyers all being a bit skittish, let alone that there are just less of them, the result is purely an increase in supply and a decrease in demand. A business that was valued at 4 times cash flow 3 years ago is probably closer to 3 times discretionary cash flow. That works out to a 25% decrease in the value of the business.
Vendor Take Back. In normal times, business sellers can expect to leave about 10% of the purchase on the table, to be paid over the next couple of years. Sellers should expect vendor financing closer to 20%, or maybe even 25%. There are obviously lots of factors that drive that number, but buyers are going to push hard for an increased VTB. The key reason being that it’s a reasonable bet that most businesses have just come through their best couple of years, and the next couple of years are going to be significantly worse. So a buyer makes their decision on the business that they’ll own, not the business that the seller owned. So, if things are going to be worse next year, they’ll push hard for increased vendor financing.
Security. Sellers can expect buyers to tie the vendor take back to the future performance of the company. That may not be particularly fair, but a common point that is often raised by sellers is that the business is very stable and basically runs itself. The counter by buyers then, is that they’ll tie the vendor take back to the performance of the company. In other words, the seller only receives the VTB if projections are met. If they aren’t met, the VTB is waived.
All three of these points are negotiating tools that buyers, and business sellers, can use to make sure that they are comfortable with the transaction. The key for sellers is marketing and ensuring that they cast their net wide to ensure that they attract the best possible deal for themselves. Sellers should consider posting the business at www.businesstradeboard.com.
Scott Larson has been involved in mergers and acquisitions for over 6 years. He runs a business listing site called Business Trade Board, located at www.businesstradeboard.com